Agency Articles

Best Server-Side Tracking Tools for Agencies in 2026 (7 Platforms Compared)

Compare the 7 best server-side tracking tools for agencies managing multiple clients. Pricing, multi-client features, white-labeling, and which platform fits your agency.

Case Study: How a Performance Agency Fixed Tracking Across 12 Clients and Saved $180K in Annual Ad Waste

A performance marketing agency managing $600K/month in ad spend across 12 e-commerce clients used server-side tracking to close conversion gaps averaging 26%, reduce blended CPA by 18%, and eliminate the monthly 'numbers don't match' client calls.