
How to Audit Your Google Ads for Bot Traffic (Step-by-Step Guide)
Audit your Google Ads account for bot traffic: check invalid clicks, conversion timing, placements, locations and Smart Bidding trends, then filter bot events server-side.
5 articles about bot traffic

Audit your Google Ads account for bot traffic: check invalid clicks, conversion timing, placements, locations and Smart Bidding trends, then filter bot events server-side.
Seven bot filter tools compared on conversion-level filtering, ad platform coverage, pricing and setup, so you can pick the right layers for your ad tracking.

Sourced 2026 bot traffic figures: 64% of HTML requests (Cloudflare), 53% of traffic (Thales Imperva) and 26.5% (DataDome), and why they differ.

How click fraud works, how to spot fake clicks in your own data, and the platform, third-party and server-side defenses that cut wasted spend and bad conversion data.

How bots waste Google Ads spend and corrupt conversion data, what Google credits back, and how to measure your own exposure with server-side filtering.