
Third-Party Cookie Statistics 2026: Browser Share, Blocking Rules and Tracking Impact
Sourced 2026 third-party cookie statistics: 21% of page views come from Safari or Firefox (34% in the US), what each browser blocks, and the impact on tracking.
6 articles about ios

Sourced 2026 third-party cookie statistics: 21% of page views come from Safari or Firefox (34% in the US), what each browser blocks, and the impact on tracking.
There is no iOS 19. Apple jumped from iOS 18 to iOS 26, and iOS 27 shipped in September 2026. Here is what changed for ad tracking, and what to do.

Chrome still allows third-party cookies, while Safari and Firefox block or partition them. What that means for e-commerce tracking, retargeting and attribution, and what to do about it.

Facebook Ads Manager underreports conversions by 15-30% after iOS privacy changes. Learn exactly which metrics to trust, which are broken, and how to build a measurement framework that shows your true ROAS.
A B2B SaaS company running lead gen campaigns was losing 44% of iOS conversions to Apple's privacy features. After implementing server-side tracking, their Meta ROAS went from 1.8x to 3.6x and their sales team finally had accurate lead source data.
iOS privacy updates broke your ad tracking. Learn how server-side tracking recovers 20-40% of lost conversions from iPhone users.