Meta Articles

How to Read Your Facebook Ads Manager Data (After iOS Changes)

Facebook Ads Manager underreports conversions by 15-30% after iOS privacy changes. Learn exactly which metrics to trust, which are broken, and how to build a measurement framework that shows your true ROAS.

What is Facebook Conversions API (CAPI)? Complete Guide

Learn what Facebook Conversions API is, how it works, why it matters for your ads in 2026, and how to set it up properly for better attribution and lower CPAs.

Complete Guide to Event Match Quality (EMQ) in 2026

Learn what Facebook Event Match Quality is, why your EMQ score matters for ad performance, and exactly how to improve it from a 4 to a 9+.