Conversion Tracking Articles

What Is a GCLID? Every Ad Click ID Explained (2026)

A GCLID is the click ID Google Ads adds to your ad URLs. Learn what GCLID, GBRAID, FBCLID, MSCLKID and TTCLID do, where they get lost, and how to keep them.

Google Ads vs Microsoft Ads: Server-Side Tracking & ROAS

Google Ads vs Microsoft Ads: compare CPC, attribution, and server-side tracking to see where ROAS really comes from, with 2026 data. See the numbers.

Google Ads Conversion Tracking: Setup Guide (2026)

Set up Google Ads conversion tracking step by step: create the action, install the Google tag, choose counting and windows, verify it, and close the gaps.

Microsoft Ads Offline Conversions: Server-Side Setup Guide

Set up Microsoft Ads offline conversions and server-side tracking in minutes. Learn the Offline Conversions API, CAPI, and msclkid attribution — with 2026 Bing Ads benchmarks.

Complete Q4 E-Commerce Tracking Playbook: Black Friday to New Year

The definitive Q4 tracking playbook for e-commerce. Month-by-month guide from October setup through January retention — fix signal loss, maximize ROAS, and recover every conversion.

The State of Conversion Tracking in 2026: What the Sourced Data Shows

Sourced 2026 conversion tracking data: 30% of users block ads, 21% of page views come from Safari or Firefox, and server-side gains run 8% to 19%.

7 Best TikTok Events API Tools in 2026 (From $29/mo)

Compare 7 TikTok Events API tools ranked by match rate, setup time, and pricing. Find which one recovers 30%+ lost TikTok conversions and lowers CPA fastest.

The Complete BFCM Tracking Checklist: Don't Lose Revenue on Black Friday

A printable Black Friday tracking checklist with 30+ action items. Fix your conversion tracking before BFCM 2026 and stop losing revenue to broken pixels, missing events, and bot traffic.

How to Prepare Your Tracking for Black Friday & Cyber Monday 2026

A complete Black Friday and Cyber Monday tracking checklist for e-commerce brands. Audit your pixel, set up server-side tracking, fix EMQ, and avoid data loss during the highest-traffic shopping weekend of the year.

7 Best Server-Side Tracking Tools for WordPress in 2026 (Tested)

We installed and tested 7 server-side tracking tools on WordPress + WooCommerce. See match rates, conversion recovery, pricing from $17/mo, and which works best with your stack.

Shopify Attribution: How to Track Which Ads Drive Real Sales

Learn how to set up accurate ad attribution for your Shopify store. Discover why Shopify's native reporting misses conversions, how to fix attribution gaps, and how to know exactly which ads generate real revenue.

Facebook Ad Attribution: The Complete Guide to Tracking Real Conversions

Master Facebook ad attribution in 2026. Learn how Meta counts conversions, why your pixel misses 30-40% of them, how to fix attribution gaps with CAPI, and how to make confident scaling decisions with accurate data.

8 Best Conversion Tracking Tools for E-Commerce in 2026 (From $17/mo)

We tested 8 e-commerce conversion tracking tools head-to-head. See real conversion recovery rates, hidden costs, and which tool actually fixes iOS 19 + ad blocker data loss.