Meta Ads Articles

Case Study: How a DTC Skincare Brand Recovered 31% of Lost Conversions and Cut CPA by 22%

A direct-to-consumer skincare brand spending $45K/month on Meta and Google Ads recovered 31% of lost conversions after switching from pixel-only tracking to server-side tracking with SignalBridge. Their true CPA dropped from $38 to $29.60 in 30 days.