Taboola Articles

Native Ad Conversion Tracking: Taboola, Outbrain & Beyond

Native ad conversion tracking in 2026: learn how Taboola, Outbrain, MGID and Revcontent click IDs and postbacks work, and why conversions go missing.

How to Track Taboola Conversions on Shopify (S2S Guide)

Track Taboola conversions on Shopify with Taboola's pixel plus server-to-server postbacks. Setup steps, event names, deduplication and fixes. Start free.

Taboola vs Facebook Ads: Tracking & Attribution Compared

Taboola vs Facebook Ads tracking compared: attribution windows, click IDs and server-side APIs, and why both claim the same sale. See the breakdown.

Taboola Conversions API Setup: S2S Postback Without Code

Set up the Taboola Conversions API (S2S postback) with no code. Create the Realize conversion, connect SignalBridge, and verify in minutes. Start free.

How to Set Up Taboola Server-Side Tracking (S2S): Complete 2026 Guide

Step-by-step Taboola S2S setup guide: capture tblci click IDs, send server-side postbacks, and recover 25%+ lost native ad conversions. Works with Shopify, WooCommerce, and custom stacks.