Ad Spend Articles

How to Calculate True ROAS (When Pixels Miss Conversions)

Your pixel-reported ROAS is wrong. Learn how to calculate true ROAS using server-side verified conversions, why platform-reported numbers undercount, and how to make better ad spend decisions.

How Bot Traffic Wastes Your Ad Spend (With Real Numbers)

Bot traffic is silently eating your ad budget. Learn how fake clicks, phantom conversions, and inflated metrics drain ad spend — and how server-side tracking with bot filtering stops the bleed.