SignalBridge5 articles about ad spend
Calculate the real ROI of server-side tracking for your business. See exactly how much revenue you're losing to broken pixels, and whether the investment in server-side tracking pays for itself.
New 2026 data reveals bot traffic accounts for 18-32% of all ad clicks. Learn the real cost of fake clicks, which industries are hit hardest, and how to protect your ad spend from non-human traffic.
Click fraud costs $84B+ annually. Learn how click fraud works, how to detect fake clicks, and the best click fraud protection strategies to stop wasted ad spend in 2026.
Your pixel-reported ROAS is wrong. Learn how to calculate True ROAS using server-side verified conversions, why ad platforms undercount by 20-40%, and how to make better ad spend decisions.
Bot traffic is silently eating your ad budget. Learn how fake clicks, phantom conversions, and inflated metrics drain ad spend — and how server-side tracking with bot filtering stops the bleed.