Google Ads Articles

How to Set Up Google Enhanced Conversions (Step-by-Step)

Learn how to set up Google Enhanced Conversions for web and leads. Recover lost conversions, improve Smart Bidding, and get better ROAS from your Google Ads campaigns in 2026.

Why Your Facebook and Google Ads Numbers Never Match (And What to Do About It)

Facebook says 50 conversions. Google says 35. Your Shopify dashboard says 42. Learn why cross-platform attribution numbers never agree, what each platform counts differently, and how to find the truth.