Facebook Articles

Why Your Facebook and Google Ads Numbers Never Match (And What to Do About It)

Facebook says 50 conversions. Google says 35. Your Shopify dashboard says 42. Learn why cross-platform attribution numbers never agree, what each platform counts differently, and how to find the truth.

What is Facebook Conversions API (CAPI)? Complete Guide

Learn what Facebook Conversions API is, how it works, why it matters for your ads in 2026, and how to set it up properly for better attribution and lower CPAs.

Complete Guide to Event Match Quality (EMQ) in 2026

Learn what Facebook Event Match Quality is, why your EMQ score matters for ad performance, and exactly how to improve it from a 4 to a 9+.