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Capi

Capi Articles

18 articles about capi

Server-Side Tracking for Lead Generation: Complete Guide

Server-Side Tracking for Lead Generation: Complete Guide

Server-side tracking isn't just for e-commerce. Learn how to implement CAPI, Enhanced Conversions, and Events API for lead generation businesses to recover hidden leads and optimize ad platform algorithms.

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10 min read
Server-Side Tracking for WooCommerce: Complete Guide

Server-Side Tracking for WooCommerce: Complete Guide

Set up server-side tracking on WooCommerce for Facebook CAPI, Google Enhanced Conversions, and TikTok Events API. Recover 20-40% of conversions lost to ad blockers and iOS privacy restrictions.

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14 min read
How to Improve Facebook Ad Performance with Better Data

How to Improve Facebook Ad Performance with Better Data

Learn how data quality directly impacts your Facebook ad costs and conversions. Practical steps to fix tracking gaps, improve Event Match Quality, and give Meta's algorithm the data it needs to lower your CPA.

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13 min read
What is Event Deduplication? (And Why You're Double-Counting)

What is Event Deduplication? (And Why You're Double-Counting)

Running both pixel and server-side tracking without deduplication means every conversion is counted twice. Learn what event deduplication is, how it works across Meta, Google, and TikTok, and how to fix double-counting before it wrecks your data.

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16 min read