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Capi

Capi Articles

22 articles about capi

What is Event Match Quality? Why It Decides Your Ad Performance

What is Event Match Quality? Why It Decides Your Ad Performance

Event Match Quality (EMQ) is Meta's hidden scoring system that determines whether your conversion data actually improves ad delivery. Learn what EMQ measures, why a low score silently destroys your ROAS, and the data points that move the needle.

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12 min read
Server-Side Tracking for Lead Generation: Complete Guide

Server-Side Tracking for Lead Generation: Complete Guide

Server-side tracking isn't just for e-commerce. Learn how to implement CAPI, Enhanced Conversions, and Events API for lead generation businesses to recover hidden leads and optimize ad platform algorithms.

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10 min read
Server-Side Tracking for WooCommerce: Complete Guide

Server-Side Tracking for WooCommerce: Complete Guide

Set up server-side tracking on WooCommerce for Facebook CAPI, Google Enhanced Conversions, and TikTok Events API. Recover 20-40% of conversions lost to ad blockers and iOS privacy restrictions.

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14 min read
How to Improve Facebook Ad Performance with Better Data

How to Improve Facebook Ad Performance with Better Data

Learn how data quality directly impacts your Facebook ad costs and conversions. Practical steps to fix tracking gaps, improve Event Match Quality, and give Meta's algorithm the data it needs to lower your CPA.

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13 min read
What is Event Deduplication? (And Why You're Double-Counting)

What is Event Deduplication? (And Why You're Double-Counting)

Running both pixel and server-side tracking without deduplication means every conversion is counted twice. Learn what event deduplication is, how it works across Meta, Google, and TikTok, and how to fix double-counting before it wrecks your data.

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16 min read