Ga4 Articles

How to Set Up GA4 Server-Side Tracking (Without GTM)

Skip the server-side GTM complexity. Learn how to send events directly to GA4 via the Measurement Protocol — with code examples, validation, and best practices.

What is Consent Mode v2? (GDPR Tracking Without Data Loss)

Consent Mode v2 lets you track conversions even when users decline cookies — legally. Learn how it works, the difference between Basic and Advanced mode, and how it pairs with server-side tracking for complete GDPR-compliant attribution.