First Party Data Articles

The Death of Third-Party Cookies: What E-Commerce Needs to Know

Third-party cookies are functionally dead in every browser except Chrome — and Chrome users can now block them too. Here's what this means for your e-commerce tracking, ad targeting, and attribution in 2026.

First-Party Data Tracking: Why It Matters in 2026

Third-party cookies are dying. First-party data tracking is the foundation for accurate attribution, better ad optimization, and privacy compliance in 2026. Learn what it is and how to implement it.