Optimization Articles

How to A/B Test Your Tracking Setup for Maximum Conversion Recovery

Learn how to A/B test pixel-only vs server-side tracking to measure real conversion recovery. Step-by-step guide with test design, metrics, and decision framework.

Why Your Facebook Lookalike Audiences Are Getting Worse (And How to Fix Them)

Facebook lookalike audiences are decaying faster in 2026 due to iOS privacy changes and signal loss. Learn why audience quality drops and how server-side data fixes it.

How Meta's Algorithm Actually Uses Your CAPI Data (And Why Quality Matters)

Inside Meta's ad algorithm: how it processes CAPI conversion data, why Event Match Quality determines your CPA, and what happens when you send incomplete or polluted signals.

How to Improve Facebook Ad Performance with Better Data

Learn how data quality directly impacts your Facebook ad costs and conversions. Practical steps to fix tracking gaps, improve Event Match Quality, and give Meta's algorithm the data it needs to lower your CPA.