Question 1

Will this duplicate my Facebook conversions?

Accepted Answer

No—SignalBridge deduplicates browser + server events using event identifiers. Each conversion is counted only once, even when sent from both the pixel and server-side API.

Question 2

How does server-side tracking bypass iOS restrictions?

Accepted Answer

Events are sent from your server (first-party) rather than the browser, avoiding Safari's tracking prevention and iOS privacy restrictions. This allows you to capture conversions that would otherwise be blocked.

Question 3

Do I need to keep my Facebook Pixel?

Accepted Answer

Yes. The pixel captures browser events; SignalBridge adds server-side events. Both work together for maximum coverage. The pixel handles client-side data while CAPI handles server-side data.

Question 4

How long does setup take?

Accepted Answer

Setup takes approximately 2 minutes. You authorize SignalBridge to access your Meta Business account, select your pixel, add one line of code to your site, and verify events are flowing.

Question 5

Will this improve my Event Match Quality score?

Accepted Answer

Yes. Server-side events typically have higher match quality because they include more complete customer data (email, phone, address) that isn't available to browser pixels due to privacy restrictions.

Facebook Ads Server-Side Tracking

Quick Answer

What You Get

Setup in 2 minutes

Connect Facebook Business

Select Your Pixel

Add Tracking Script

Verify Events

Technical Details

Frequently Asked Questions

Start tracking Facebook Ads conversions today

Related Resources

Setup Guides

Key Features

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