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Overview
Taboola by RealizeGoogle Analytics 4

Taboola by Realize with Google Analytics 4

Taboola by Realize and Google Analytics 4 are separate destinations in the same SignalBridge pixel, so one captured event can reach both. The two pages below describe each in full.

The two sides

Taboola by Realize

Connect your Taboola Backstage credentials in SignalBridge, create an event-based conversion in Taboola Realize for each SignalBridge event name you want (for example make_purchase), and install the SignalBridge script. When a visitor who arrived from a Taboola ad converts, SignalBridge sends a postback with the tblci click ID, the event name, revenue, currency and order ID.

Read the Taboola by Realize reference

Google Analytics 4

Connect your Google account, choose a GA4 property and web data stream, and SignalBridge creates a Measurement Protocol secret named SignalBridge and starts sending events with GA4's recommended names, such as purchase, generate_lead and begin_checkout. Each event is sent once, with its value, currency and transaction ID. Server events are separate hits from the browser tag and are not joined to a browser session.

Read the Google Analytics 4 reference

This pairing does not have a step-by-step guide of its own yet. The two references above cover the connection, the events and the limits for each side.

Try it with SignalBridge

Every plan starts with a 14-day free trial. Connect it, send a test conversion and see the result before you decide.