SignalBridgeThe two sides
Microsoft Ads (Bing)
Turn on auto-tagging in Microsoft Advertising, create an active offline conversion goal for each event, connect your account in SignalBridge, and map each SignalBridge event to a goal. When a visitor who clicked a Microsoft ad converts, SignalBridge uploads the conversion with the msclkid, goal name, time, value and currency. Events without an msclkid are not sent.
Read the Microsoft Ads (Bing) referenceGoogle Analytics 4
Connect your Google account, choose a GA4 property and web data stream, and SignalBridge creates a Measurement Protocol secret named SignalBridge and starts sending events with GA4's recommended names, such as purchase, generate_lead and begin_checkout. Each event is sent once, with its value, currency and transaction ID. Server events are separate hits from the browser tag and are not joined to a browser session.
Read the Google Analytics 4 referenceThis pairing does not have a step-by-step guide of its own yet. The two references above cover the connection, the events and the limits for each side.