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Setup: 3 minutes

Microsoft Ads (Bing) Server-Side Tracking

By Kiril Kostov, Founder of SignalBridge

Send server-side conversion events to Microsoft Ads via the Offline Conversions API. Track conversions accurately even when the UET browser pixel is blocked by ad blockers or privacy tools. Automatically sync ad spend for true CPA/ROAS across Bing, Yahoo, and DuckDuckGo.

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Quick Answer

How to set up Microsoft Ads (Bing) server-side tracking: 1) Connect Microsoft Account → 2) Select Account → 3) Add Tracking Script → 4) Start Tracking. Setup takes 3 minutes with SignalBridge. No coding required.

What You Get

Offline Conversions API integration
Click ID (msclkid) attribution
UET pixel ad-blocker bypass
Automatic ad spend sync & true CPA/ROAS
Revenue and order tracking
Custom conversion goal mapping

Setup in 3 minutes

1

Connect Microsoft Account

Authenticate with your Microsoft Advertising account via OAuth.

2

Select Account

Choose the Microsoft Ads account to connect.

3

Add Tracking Script

Copy one line of JavaScript to your website header.

4

Start Tracking

Conversions are sent server-side via the Offline Conversions API using msclkid.

Technical Details

API Type:

Microsoft Ads Offline Conversions API + Reporting API

Setup Time:

3 minutes

Frequently Asked Questions

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Setup Guides

Key Features

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