Free Tool

Ad Blocker Loss Calculator

Estimate how much revenue ad blockers are hiding from your ad platforms. See your true CPA and the revenue you could recover with server-side tracking.

Your Numbers

Monthly Ad Spend ($)

Monthly Reported Conversions

Average Order Value ($)

Based on industry average of ~32% ad blocker usage rate affecting pixel tracking. Actual rates vary by industry and geography (15–45%).

Your Results

Enter your numbers and click calculate to see how much revenue ad blockers are hiding from you.

How Server-Side Tracking Fixes This

1. Bypass Ad Blockers

Server-side events are sent from your server, not the browser. Ad blockers can't intercept server-to-server communication.

2. Better Algorithm Data

When Meta and Google see all your conversions, their algorithms optimize more effectively — lowering your CPA automatically.

3. True Attribution

See your real CPA and ROAS. Stop making budget decisions based on incomplete data.