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See Every Step Before the Sale

Conversion Journeys

See the complete path every visitor takes before converting — every touchpoint, channel, campaign, and landing page across sessions, days, and devices. Powered by first-party server-side tracking that ad blockers can't block.

Conversion Journeys
127 journeys
Top Conversion Paths
Paid SearchDirectPaid Search
$4,140
23 conv · 18.1%
Paid SocialOrganicDirect
$2,850
19 conv · 15.0%
EmailDirect
$2,250
15 conv · 11.8%
Paid Search
$3,100
31 conv · 24.4%
Sample Journey Detail
Aug 10, 2:14 PMGoogle Ads· Landed on /blog/guide
Aug 12, 9:41 AMDirect· Visited /pricing
Aug 14, 3:22 PMGoogle Ads· Searched 'attendance allowance'
Aug 14, 3:25 PMConversion· Submitted lead form

Key Benefits

Everything you need to know about this feature

Full Path Visibility

See every interaction from first visit to conversion — which channels they came through, what pages they visited, and when they returned.

Cross-Session Journeys

Visitors rarely convert in one session. See the full multi-day, multi-session journey using first-party cookies that last 365 days.

Top Conversion Paths

Identify the most common paths that lead to conversions. Discover patterns like "Paid Search → Direct → Paid Search → Convert".

Keyword & Campaign Enrichment

With Google Ads integration, journey touchpoints show the actual search keyword and ad group — not just "google / cpc".

How It Works

Get started in minutes with our simple setup process

1. Touch Recorded

Every visit is captured as a "touch" with channel, source, campaign, term, landing page, and click ID.

2. Identity Linked

Touches are linked to a persistent visitor ID using first-party cookies, building a continuous journey across sessions.

3. Journey Assembled

When a conversion event fires, all prior touches are assembled into a chronological journey showing the complete path.

4. Patterns Revealed

Top conversion paths are aggregated to show which channel sequences produce the most conversions and revenue.

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